Many bloggers and webmasters can find it difficult to obtain the amount of web traffic they desire. However, being picked up by search engines is easy if you know how to create great marketable content. Consider these six tips to improve your content and increase the amount of visitors to your site.
1. Create Content That Has Value
The content you create should give your readers something of real value, whether it is instructional or informational. You want to write in a way that is easy to read and understand. You want to avoid rambling and get right to the point so that the reader doesn’t have to waste any time getting the information they are looking for. When writing marketable content you want to leave plenty of space, so craft small paragraphs and use plenty of headings and bulleted lists to help break up the page.
2. Pepper in Some SEO Terms
Search engine optimization terms are word phrases that you can add to your content so that your web page or blog receives better traffic from search engines like Google. Research the most popular search terms for your type of content and use them once or twice in every 100 words or so. When possible, use the SEO terms in your headings and titles and in the first and last sentences of your content. If your SEO techniques are not up to par, consider hiring SEO professionals that provide article writing services.
3. Use Natural Language
When writing marketable content, you want to use SEO terms naturally so you can have better search engine results. Most popular search engines prefer natural language. Your readers will prefer this too, as using SEO terms awkwardly can have a negative effect on your marketability.
4. Utilize Links
Establishing links is another good way to make your content more marketable. Creating links and using SEO keywords inside of the links can help you to get better hits on your search engine results. When possible, link between pages on your own web site or blog to increase your traffic and ensure that visitors who found one page of your site while looking for another are pointed in the right direction.
5. Meta Tags and Titles
Creating valuable content starts with the title and the meta tags. Be sure to always add a relevant title with SEO keywords added to get the most traffic. After all, readers won’t visit your site if they don’t know what it’s about. Meta tags are the descriptive titles that Google and other search engines show when displaying your site in the search results. Creating detailed and SEO-rich meta tags can also improve marketability.
Diversify the way you approach your web content by utilizing multiple avenues of online publishing. Consider adding a blog to an existing web site or branching out into social networking sites such as Facebook and Twitter. It is important to create a wider presence on the web in order to increase marketability.
Creating SEO content is easy to do on your own, but if you don’t feel up to the task, there are several online companies that can create marketable content for you. However, should you decide to create the content yourself, follow these guidelines to drive up your online traffic and boost your business.