Like Facebook, Twitter can be a great marketing tool for small businesses. Twitter can be thought of as a public messaging system with millions of users. Between 5,000 and 10,000 people join Twitter every day, making it one of the fastest growing social media sites online. Twitter allows you to make short posts that everyone can see and may even be followed by others. This constant stream of information makes Twitter one of the ultimate ways to market your business and generate a great buzz for your products.
Who Uses Twitter?
Practically everyone today uses Twitter for many reasons, even CEOs of major companies. The CEO of Zappos, Tony Hsieh, says he uses Twitter to connect with the public and reach his customers on a personal level. Author David Meerman Scott says that Twitter has helped him book interviews and reach new fans through Twitter. Twitter can be used to gather leads, appear in front of high-profile individuals or just connect with your fans and customers.
Use Twitter to Build Your Credibility
You can also use your Twitter account to build the credibility of your business. Do this by answering questions from the public, sharing information and insight and promoting competition when deserved. You can also tweet breaking news related to your business and promote speaking events.
Marketing the Business
Always use Twitter and other social media to talk about your company’s values and events that your company will attend during the year. Offer discounts for popular products and services and use your Twitter account to direct plenty of traffic to your blog and business website. Twitter is also a great way to find referrals, build a mailing list, post reviews and discuss your employees.
Offline Marketing with Twitter
With some skill you can also use Tweets to promote the offline aspect of your business. Use the search feature to find local people you can talk to, then find potential customers that are tweeting about competition. Throw parties at your business for Twitter followers, ask followers to leave feedback and testimonials and find new employees through Twitter. There are literally hundreds of ways to grow your business offline by using Twitter correctly.
You can also use your business Twitter account to get media exposure for your company. Many journalists and others in the media use Twitter to find stories. Look for people in your community on Twitter through MuckRack. MuckRack helps you by tracking Twitter accounts of thousands of journalists, many of which are near you. Use this to find media contacts in your area. You can also sign up for the paid version of MuckRack, which starts at $99 per month. This will help you find reporters by specific topic related to you and your business. By finding journalists near you you’ll be able to create relationships and get your business on their radar, so to speak.
Remember Your Audience Isn’t Looking for You
Keep in mind people aren’t looking for your business on Twitter. Instead, they’re searching for the products or services you offer. Remember this while you make posts and provide information that will give your audience what they want. A good strategy is to Tweet about articles on your business blog or website discussing problems many people face and how to find the solution through your business.
Understand How Twitter Works
It’s absolutely vital to understand that Twitter is a social networking site, not a classifieds section of the newspaper. There are some rules and guidelines that will help you find success while using Twitter for marketing. First, never spam other people about your services or specials. Instead, follow others and be an active participant in the community. Only post useful information and avoid Tweeting constantly throughout the day. Join conversations on Twitter and retweet, or reply, frequently. Finally, never promote your business directly in a way that will turn people off. Avoid obnoxious, obvious tweets like, “Sale on toilet paper — Only $0.99!” This will ensure you have success while you’re marketing your business with Twitter.
8 thoughts on “Using Twitter to Market Your Small Business”
There are really a lot of good benefit that twitter can give to its users especially to businesses. I do agree that you need to know the right way on how to use twitter in promoting your business that way you can avoid being banned instead enjoy its benefits and good features.
Great post, twitter can help a lot if followers are real and trust in your business.
More followers means more possible new customers.
Twitter is one of the most popular social networking website which connects normal person to large business provider. Twitter also provides require updates of any person or business just by one click on follow. Twitter is very useful way of online marketing as increasing followers, tweets and retweets by business followers.
Hey, John. Interesting article! I’ve never known Twitter can be so useful. I should concentrate my marketing strategy toward this website more often. Thanks for sharing!
That is a very interesting post. Twitter can be really useful for small as well as large businesses. never knew it can also be used for offline marketing. Thanks for this very informative share.
Twitter includes many users and it’s definitely best way for small business marketing. There are many business connected with twitter networks which helps to increase traffic on website and also make possible to make good network with different business peoples. I have read your ideas about effective use of Twitter, Thanks for it.
Twitter has definitely revolutionized the way we communicate and is a strong medium when utilized for marketing. Thanks for this insightful post.
I’m honestly more of a lurker on twitter than a poster but without a doubt, this social media tool is rapidly becoming one of the most effective ways to market a business. Great article.
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