Like Facebook, Twitter can be a great marketing tool for small businesses. Twitter can be thought of as a public messaging system with millions of users. Between 5,000 and 10,000 people join Twitter every day, making it one of the fastest growing social media sites online. Twitter allows you to make short posts that everyone can see and may even be followed by others. This constant stream of information makes Twitter one of the ultimate ways to market your business and generate a great buzz for your products.
Who Uses Twitter?
Practically everyone today uses Twitter for many reasons, even CEOs of major companies. The CEO of Zappos, Tony Hsieh, says he uses Twitter to connect with the public and reach his customers on a personal level. Author David Meerman Scott says that Twitter has helped him book interviews and reach new fans through Twitter. Twitter can be used to gather leads, appear in front of high-profile individuals or just connect with your fans and customers.
Use Twitter to Build Your Credibility
You can also use your Twitter account to build the credibility of your business. Do this by answering questions from the public, sharing information and insight and promoting competition when deserved. You can also tweet breaking news related to your business and promote speaking events.
Marketing the Business
Always use Twitter and other social media to talk about your company’s values and events that your company will attend during the year. Offer discounts for popular products and services and use your Twitter account to direct plenty of traffic to your blog and business website. Twitter is also a great way to find referrals, build a mailing list, post reviews and discuss your employees.
Offline Marketing with Twitter
With some skill you can also use Tweets to promote the offline aspect of your business. Use the search feature to find local people you can talk to, then find potential customers that are tweeting about competition. Throw parties at your business for Twitter followers, ask followers to leave feedback and testimonials and find new employees through Twitter. There are literally hundreds of ways to grow your business offline by using Twitter correctly.
You can also use your business Twitter account to get media exposure for your company. Many journalists and others in the media use Twitter to find stories. Look for people in your community on Twitter through MuckRack. MuckRack helps you by tracking Twitter accounts of thousands of journalists, many of which are near you. Use this to find media contacts in your area. You can also sign up for the paid version of MuckRack, which starts at $99 per month. This will help you find reporters by specific topic related to you and your business. By finding journalists near you you’ll be able to create relationships and get your business on their radar, so to speak.
Remember Your Audience Isn’t Looking for You
Keep in mind people aren’t looking for your business on Twitter. Instead, they’re searching for the products or services you offer. Remember this while you make posts and provide information that will give your audience what they want. A good strategy is to Tweet about articles on your business blog or website discussing problems many people face and how to find the solution through your business.
Understand How Twitter Works
It’s absolutely vital to understand that Twitter is a social networking site, not a classifieds section of the newspaper. There are some rules and guidelines that will help you find success while using Twitter for marketing. First, never spam other people about your services or specials. Instead, follow others and be an active participant in the community. Only post useful information and avoid Tweeting constantly throughout the day. Join conversations on Twitter and retweet, or reply, frequently. Finally, never promote your business directly in a way that will turn people off. Avoid obnoxious, obvious tweets like, “Sale on toilet paper — Only $0.99!” This will ensure you have success while you’re marketing your business with Twitter.