So, you’ve got a great domain, your blog software is installed, the design couldn’t be more beautiful and the words are just tumbling off of your fingers. Now, if only the readers would come more quickly…
Many bloggers are surprised and disappointed when they realize that there is more to gaining and keeping loyal readers than nifty content. The web is a bustling place with hundreds of millions of words of new content being published daily; standing out will take an extra effort. But fear not; drawing new visitors and turning them into loyal readers isn’t as difficult as you may think!
Enter guest blog posting, the act of writing great content not for your own blog but for the more active blog of a competitor in your niche. Besides instantly exposing your talents to an entirely new (and hopefully very large) audience, guest blog posting gives you the opportunity to spread your blog’s name around, creating interest in what you have to offer and resulting in good, targeted traffic to your blog.
Exposure for any new blog can be hard to come by, making guest blog posting both innovative and a no-brainer; a single well-written article published at the right time on the right blog can mean hundreds or even thousands of additional readers for not only your existing content but the content you will publish in the weeks and months ahead.
When your mother, your friends and the family pet just aren’t enough to satisfy your hunger for a large audience, consider boosting your writing talents onto an even higher platform in order to gain exposure, rub shoulders with potential new readers and earn valuable links back to your site by guest posting.