Bloggers know that there’s nothing more important than trying to reach a wider audience. In a sea of competition, it’s more difficult now than ever before to get your blog noticed, as thousands of new blogs pop up every week. One resource that often gets overlooked when it comes to trying to promote a blog is Twitter.
Twitter is not only free, but it’s highly effective when it comes to spreading information and promoting a product, service or – especially – blogs. Learning how to use Twitter to your advantage is easier than you might think, and you can set up a new account within minutes if you don’t already have one.
1. Retweet/Follow Other Users
One of the best ways to utilize Twitter in order to help get your blog noticed is to follow a fair amount of other users on Twitter and “retweet” their posts. More often than not, users will follow you back if they see that you are interested in what they have to post. This will increase the chances that your own messages will be retweeted, which will help to make your reach wider. Avoid “over-following,” however, as too many Twitter posts popping up on your dashboard in a single day can become quite difficult to deal with.
2. Take Advantage of Mentions
Once you’ve been using Twitter for a while to promote your blog, you’re likely to get mentioned by other users every now and then. When this occurs, it can be highly effective to follow up on your mentions. If they asked a question, but example, you should strive to answer it as quickly and as informatively as possible. You might even want to consider directly asking other users to mention you and your blog via Twitter, which can be a great way to increase your reach. Just be sure to strike a balance between “begging” and asking politely, as no one likes a spammer.
3. Welcome New Followers Personally
When new users begin to follow your Twitter, you don’t need to do anything, but that’s not to say that you shouldn’t. Welcoming your followers is a great way to build a more personal connection, and also gives you the opportunity to talk about your blog quickly.
Simply thanking the person for taking the time to follow you and providing them with a URL and short summary of your blog is all it takes, and you should be able to do so in under a minute’s time. It may seem like a repetitive process, but if you do this for every new follower, your chances of success when it comes to gaining visibility for your blog will no doubt increase. 12 Keys Best Rehab likes to use their Twitter to connect with their followers by thanking every person who follows them! It’s a great way to connect with your customers.
Twitter remains one of the most popular social networks on the Internet, and it’s not going away anytime soon. If you take your time and learn how to use it to market your blog, you can expect quite a bit more traffic to come your way as the months pass.